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Announcement of Our new Logo & website address


We are proud to announce the launch of the new company logo as part of the ongoing evolution of our brand.


Pacific Lifestyle Group has grown and evolved over 20 years, to cope with our company expansion, now it is time for a change. We have altered our logo to reflect who we are today and to symbolize our dynamic future.




The golden "P", a new signification of Pacific Lifestyle, carries a modern and pioneering face to the brand. The new gold color symbolizes nobleness, glory, luxury and brilliance. It adorns the ordinary space and is in line with the image of “Pacific Lifestyle”. Meanwhile, gold also symbolizes shine, brilliance, and light, just like the rising sun, full of vigor, just like our diversified and unique products, which aims to bring warm and luxury design to our customer.  


The simplified and structural form of the letter reflects the simple, sleek and luxurious aesthetic of its European brands that delivered in the interior decoration aspect.


The embedded arrow in the "P" also suggests the forward-looking vision of the company, and solidify the company's establishment and projects its prosperity in future.


With this, we aim to present ourselves better and cater your with better services in times to come.


Apart from the change of logo, we change our website address to www.pls.hk,which can simpier and fully representing our brand.


In the upcoming months, we will update all our marketing literature, business cards and online presence etc. with the new logo and website address.  The original website will be kept for a period of time during the changing process.


Hope you’d like the new design and feel our new changes. 


Pacific Lifestyle

4 Jan 2019 



Business Partners